WINNER: Story Deli – Best Pizza in the World 2013 (http://www.chowzter.com/winners-2013)

A delicious, thin, crispy crust piled with fresh ingredients like pancetta, caramelised onions, cheese, and lettuce make these completely organic pizzas incredibly tasty. Cubes of mozzarella di bufala and freshly grated Parmigiano-Reggiano are scattered over the pesto-brushed Margherita after it is baked

Story Deli are a long standing customer of LONDINIUM espresso. Readers of this blog will know our views on organic, fair-trade, and other certified coffees, so while it isn’t my bag I have a lot of respect for Story Deli as they are the only people I know that are completely sincere about their commitment and belief in organics. Every single ingredient at Story Deli is organic

As organic certified yeast is not available they spent almost 2 years developing a pizza base that ‘worked’ without yeast. Story Deli pizzas have a ‘just gathered from the wild’ appearance which perfectly conveys Story Deli’s ethos as to how food should be. The taste is incomparably good and confirms that the fresh & wild appearance is completely authentic and in no way contrived

I can guarantee that you will never have had a pizza that tastes like a Story Deli pizza. How can I be so sure? Simple. Lee Hollingway isn’t a follower. He is a very independent guy who follows his heart, works incredibly hard, and refuses to take ‘no’ for an answer. When people say it can’t be done Lee will keep working away for another year or two to prove them wrong. The term ‘artisan’ is much over used in gourmet food circles today, but if you need to discover what an real artisan is you need to meet Lee

I really admire these kind of people because they’re just far too rare these days in our cut and paste world of corporate conformity. Lee’s work is genuinely original. I promise that you will find a pizza on the menu that will appeal to your palate and that you will not have tasted anything quite like it before in terms of the clean, fresh, defined tastes

If you look around you’ll spy the LONDINIUM I ready to deliver your hand crafted organic espresso

Story Deli

123 Bethnal Green Rd

City of London

E2 7DG, ENGLAND

Phone: 07918 197 352